That’s Horse Business

Episode 8 | Creating champions in Big Sky Country: Getting to know World Champion Kyra Ley

Get ready for an inspiring conversation as we introduce Episode 8 of That’s Horse Business: "Creating Champions in Big Sky Country: Getting to Know World Champion Kyra Ley."
In this episode, we dive deep into the journey of Kyra Ley of Ley Performance Horses, an AQHA Professional Horsewoman and 2023 World Champion in Junior Western Riding. Based in Montana, Kyra shares what it's like to run a successful training program far from the major circuits.
✨ Here’s what you’ll learn:➡️ How Kyra transitioned from youth competitor to AQHA Professional Horsewoman➡️ The pros and cons of being based in Montana—and how she keeps her horses and clients competitive➡️ Her approach to developing young horses for Western riding and trail events➡️ The unique dynamic of being a trainer while also being a client with her horse Lucy in training with Aaron Moses➡️ Insightful tips for riders and trainers looking to succeed in the equine industry
Whether you’re a seasoned competitor, an aspiring trainer, or someone who just loves a good behind-the-scenes look into the horse world, this episode is for you!
Where to connect with Kyra:
www.leyperformancehorses.com
Facebook: Ley Performance Horses
TikTok: Kyra Ley

Episode 7 | From the Saddle to the Courtroom: Navigating Equine Law with Hannah Hein

Episode 7 | From the Saddle to the Courtroom: Navigating Equine Law with Hannah Hein
In this episode of That’s Horse Business, we sit down with equine lawyer Hannah Hein to explore the legal side of the horse industry. With her unique background as both an equestrian and a legal professional, Hannah provides invaluable insights into contracts, liability, disputes, and more.
She breaks down complex legal concepts into straightforward advice that horse owners, trainers, and equine entrepreneurs can easily understand and apply. Whether you’re managing a horse business, leasing a horse, or just trying to protect yourself in the industry, this episode has something for you.
Tune in to learn how to safeguard your passion and protect your business in the ever-evolving equine world.
🎧 Listen now on Spotify, Apple Podcasts, Amazon Music, or at www.thatshorsebusinesspod.com.

Episode 6 | Connecting With Purpose: Marketing to Your Equine Audience

In this episode of That’s Horse Business, we’re flipping the script as Kelsey Keathly steps into the guest seat! As the owner of Norfleet Marketing & Photography and creator of The Ultimate Marketing Workbook for Equine Business Owners, Kelsey shares her journey from equine enthusiast to marketing expert.
Join Jenna and Kelsey as they dive into the strategies behind connecting with your ideal client and building a brand that stands out in the competitive horse industry. Whether you’re a trainer, breeder, or equestrian creative, this episode is packed with actionable tips to elevate your marketing game and grow your business.
🎧 What You’ll Learn in This Episode:
How to define and connect with your ideal client.
Practical marketing tips for equine professionals.
Kelsey’s journey to creating The Ultimate Marketing Workbook.
Insights on branding, content creation, and building lasting client relationships.
Don’t miss this conversation filled with real-world advice, inspiration, and tools to help your equine business thrive!
🔗 Listen now on Spotify, Apple Podcasts, Amazon Music, or our website at www.thatshorsebusinesspod.com.

Episode 5 | From Competing to Coordinating: Alex Johnson’s Role in the Equestrian World

In Episode 5 of That’s Horse Business, we sit down with Alexandria Johnson to explore her unique role in the equestrian world as both a non-pro exhibitor and a horse show manager.
Alex grew up immersed in the horse industry, with parents who specialized in hunter ponies and cow horses. She recently graduated from Texas A&M University, where she competed on their stock horse team, and has since made a name for herself managing AQHA, NRHA, and NRCHA shows through her company, Two Rein Equine Productions.
Join us as Alex shares her journey from competing in the arena to coordinating behind the scenes. We discuss the lessons she’s learned as a non-pro competitor, the challenges and rewards of managing high-level horse shows, and how her diverse background has shaped her approach to the equine industry.
Whether you’re a competitor, a show manager, or simply passionate about the horse world, this episode offers an inspiring and insightful look into the balance between competing and coordinating.
🎧 Available now on Spotify, Apple Podcasts, Amazon Music, and our website at www.thatshorsebusinesspod.com.

Episode 4 | The World of Horse Show Style: An Inside Look With Industry Experts

Episode 4: Horse Show Style – Insights from Top Equestrian Fashion Experts
In this episode of That’s Horse Business, Kelsey and Jenna sit down with four incredible women who are shaping the world of horse show fashion and style. We’re joined by:
Emma Schoonmaker of EM Custom Show Pads, known for her stunning, high-quality show pads that light up the show pen.
Amber Daniel of Blond Apparel, a custom show clothing designer whose unique pieces bring personality and flair to the arena.
Danielle Teachworth of Lucky Little Designs, specializing in custom youth show clothing that dazzles from lead line to national levels.
Aimie Barton of Bar 10 Custom Leather, creating custom leather goods, with a special focus on high-quality, durable chaps.
Together, we discuss their journeys in the equestrian fashion industry, the art of creating show-stopping pieces, and their advice for those looking to break into the business. We also dive into their personal tips for building confidence in the show ring, all while "balling on a budget." Whether you’re in the market for a custom look or just love fashion, this episode offers valuable insights from these experts who are at the top of their game.
Tune in for a lively and inspiring conversation about all things horse show style!

Episode 3 | From The Arena to the Classroom: A Conversation with IHSA Coaches

In this episode of "That’s Horse Business," we take a deep dive into the world of the Intercollegiate Horse Shows Association (IHSA) with four esteemed coaches who bring their wealth of knowledge and experience to the table. Join us as we chat with:
Bekah Irish of Black Hawk College, a national champion team based in Galva, IL.
Adam D'Agostino of Alfred University, who recently transitioned from coaching at Albion College and Cazenovia College.
Lucas Brock of Morehead State University, also actively involved with the Interscholastic Equestrian Association (IEA).
Ariel Higgins of Middle Tennessee State University (MTSU), coach of the 2023 and 2024 National Champion Teams.
We’ll explore each coach’s background and journey into coaching, how their teams are structured, and their unique experiences and challenges. They’ll share valuable insights on what the IHSA offers to students, how it differs from the NCEA, and tips for those aspiring to ride in college or become an IHSA coach.
Whether you’re a current rider, aspiring coach, or just passionate about equestrian sports, this episode is packed with information and stories that will inspire and inform.
Tune in to gain a deeper understanding of the IHSA and hear directly from the coaches shaping the future of collegiate equestrian sports.

Episode 2 | The Road To Fort Worth: Preparing for the IRHA 3 Year Old Ranch Riding Futurity

In this exciting episode of "That's Horse Business," we dive into the 2024 International Ranch Horse Association's 3-Year-Old Ranch Riding Futurity, hosted at the American Paint Horse Association World Show. Join us as we talk to Daniel Patton, the founder of IRHA, and gain insights into the origins and future goals of this prestigious organization.
We’re also joined by top trainers who have entries in this year's event: Shannon and Brad Hill, Steve Meadows, and Cody Crow. They share their backgrounds, the horses they’ve entered, and their thoughts on this year’s event and the challenging pattern they’ll be performing.
Get an inside look at how these trainers prepare their young horses for such a significant competition and hear about their future plans for these talented equine athletes. Whether you're competing, spectating, or simply a fan of the sport, this episode is packed with valuable insights and inspiring stories from the heart of the ranch riding community.
Tune in now to get a behind-the-scenes look at the IRHA 3-Year-Old Futurity and learn what it takes to compete at the highest level.

Episode 1 | Starting The Conversation: An Intro to That's Horse Business

Welcome to the very first episode of "That's Horse Business!" In this inaugural episode, your hosts Kelsey Keathly and Jenna Seal, best friends and experienced equestrians, introduce themselves and share the story behind the podcast.
Kelsey and Jenna dive into their backgrounds, discussing how they got started in the horse industry, their professional journeys, and the unique experiences that shaped their careers. They also talk about the inspiration for starting "That's Horse Business" and their goals for the podcast.
Listen in as they reminisce about their college days, the challenges they faced, and how they overcame limiting beliefs about making a career in the horse world. This episode is filled with personal stories, laughter, and a genuine love for the equestrian community.
Whether you're a seasoned professional or just starting out, this episode will give you a glimpse into what you can expect from "That's Horse Business" – insightful interviews, industry tips, and a celebration of the diverse roles within the horse world.
Join Kelsey and Jenna on this exciting journey and discover how you can turn your passion for horses into a thriving career. Welcome to "That's Horse Business!"
Tune in now to get to know your hosts and learn more about the podcast's mission and vision.